Products related to Strategy:
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Corporate Strategy and Sustainability : from Excellence to Fraud
Corporate Strategy and Sustainability is a substantially updated, detailed overview of sustainability issues for business and economics students.Built to teach the evolution of the history of sustainability practices, this edition has expanded coverage of social sustainability issues, non-Western perspectives and sustainable supply chains.Rich in cases, these too have been updated to demonstrate best practice and the practical application of theory.Extensive discussions of tools show how incorporate sustainability issues apply to strategic decision making.The book accentuates the value and importance of a strong sustainability approach in an age of climate change emergency.This textbook is an ideal companion to instructors and students of sustainability in business, economics and management.
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Environment and Statecraft : The Strategy of Environmental Treaty-Making
Environmental problems like global climate change and stratospheric ozone depletion can only be remedied if states cooperate with one another.But sovereign states usually care only about their own interests.So states must somehow restructure the incentives to make cooperation pay.This is what treaties are meant to do. A few treaties, such as the Montreal Protocol on Substances that Deplete the Ozone Layer, succeed.Most, however, fail to alter the state behaviour appreciably.This book develops a theory that explains both the successes and the failures.In particular, the book explains when treaties are needed, why some work better than others, and how treaty design can be improved.The best treaties strategically manipulate the incentives states have to exploit the environment, and the theory developed in this book shows how treaties can do this.The theory integrates a number of disciplines, including economics, political science, international law, negotiation analysis, and game theory.It also offers a coherent and consistent approach. The essential assumption is that treaties be self-enforcing-that is, individually rational, collectively rational, and fair.The book applies the theory to a number of environmental problems.It provides information on more than three hundred treaties, and analyses a number of case studies in detail.These include depletion of the ozone layer, whaling, pollution of the Rhine, acid rain, over-fishing, pollution of the oceans, and global climate change.The essential lesson of the book is that treaties should not just tell countries what to do.Treaties must make it in the interests of countries to behave differently.That is, they must restructure the underlying game. Most importantly, they must create incentives for states to participate in a treaty and for parties to comply.
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Strategy and Sustainability : A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish “1 percenters”.To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way.Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make.He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
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The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
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Development in E-waste Management : Sustainability and Circular Economy Aspects
This book concerns the developments in the field of e-waste management with a particular focus on urban mining, sustainability, and circular economy aspects.It explains e-waste recycling technologies, supply chain aspects, and e-waste disposal in IT industries, including health and environmental effects of e-waste recycling processes, and associated issues, challenges, and solutions.Further, it describes the economic potential of resource recovery from e-waste. Features:Covers recent developments in e-waste managementExplores technological advances, such as nanotech from e-waste, MREW, fungal biotech, and so forthReviews electronic component recycling aspectsDiscusses the implementation of circular economy in the e-waste sectorIncludes urban mining and sustainability aspects of e-wasteThis book is aimed at graduate students and researchers in environmental engineering, waste management, urban mining, circular economy, waste processing, electronics, and telecommunication engineering, electrical and electronics engineering, and chemical engineering.
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Modern Strategy
Modern Strategy explains the permanent nature, but ever changing character, of strategy in light of the whole strategic experience of the twentieth century.The book is a major contribution to the general theory of strategy; it makes sense of the strategic history of the twentieth century, and provides understanding of what that strategic history implies for the century to come. The book offers a uniquely comprehensive analysis of the different facets of modern strategy.The classic writings of Carl von Clausewitz are reconsidered for their continuing relevance, while possible successors are appraised.In addition to arguing that Clausewitz figured out what strategy was, and how it worked, the book probes deeply into strategy's political, ethical, and cultural dimension.The book explains how strategic behaviour in the twentieth century has expanded from the two-dimensional world of the land and the surface of the sea, to include the ocean depths, the air, space, and most recently the 'cyberspace' environments.It also offers details analyses both of nuclear matters and of the realm of irregular violence. This is the first comprehensive account of all aspects of modern strategy since the Cold War ended and will be essential reading for all students of modern strategy and security studies.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Does waste reduction go beyond waste recycling?
Yes, waste reduction goes beyond waste recycling. While recycling is an important part of waste management, waste reduction focuses on minimizing the amount of waste produced in the first place. This can be achieved through practices such as reducing packaging, reusing items, and implementing more sustainable production processes. By focusing on waste reduction, we can decrease the overall environmental impact of waste and move towards a more circular and sustainable economy.
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Has he changed his strategy?
Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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